For all of 2026, Lure Fish House, an Ocean Friendly Restaurant will donate $1 to the Surfrider Foundation for every kids' meal sold across all seven of their locations, including their San Luis Obispo location on Monterey Street.
The ocean has always been at the center of what Lure Fish House does. Long before sustainability became a buzzword, Lure built its entire philosophy around one simple idea: serve fresh, sustainably sourced seafood — and never compromise on it.
That commitment runs deeper than the menu. Lure is a Surfrider Ocean Friendly Restaurant, held to strict standards for plastic reduction, recycling, and compostable products across every location. The seafood is sourced from MSC and ASC certified fisheries along the coast, the produce is local and organic whenever possible, and the wine list draws from local vineyards. Those values are also reflected in the kitchen. Lure cooks 100% seed oil free, and sweetens its cocktails with low glycemic organic coconut sugar.
The menu itself changes with the seasons, because the best ingredients do — mussels, ceviche, fish tacos, simply seared fish, fresh lobster, and oysters on the half shell, alongside Lure's renowned charbroiled oysters. With plenty of vegetarian, gluten-free, and other dietary options throughout, eating well at Lure never feels like a compromise.
Now, that same commitment extends directly to Surfrider. For all of 2026, Lure Fish House will donate $1 to the Surfrider Foundation for every kids' meal sold — across all seven locations, from San Luis Obispo to Scottsdale, Arizona.
It's a simple way to make an impact: bring the whole family, order from a menu built on real ingredients and real values, and know that every kids' meal helps keep our oceans clean.
Find a Lure Fish House location near you and dine with purpose.